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A Real Piece of Work

Leading With Purpose: Lysa Hegland and Building Opportunity Through Junior Achievement

By Matt Rebro,
Matt Blaylock
Published February 2, 2026 at 11:00 PM CST
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In this episode of A Real Piece of Work, Lysa Hegland, President & CEO of Junior Achievement of the Heartland, shares insights from her leadership journey and what it means to build opportunity through purpose-driven work.

In this episode of A Real Piece of Work, Lysa Hegland, President & CEO of Junior Achievement of the Heartland, shares insights from her leadership journey and what it means to build opportunity through purpose-driven work. She reflects on her career in nonprofit leadership and how vision, collaboration, and growth play a role in creating meaningful impact.

The conversation also highlights the development of the new JA Inspiration Center in Moline, a key milestone in Junior Achievement’s efforts to help students explore careers, build financial skills, and apply classroom learning in real-world settings.

A Real Piece of Work
Matt Rebro
As a Vice President with Russell, a construction and development firm based in Davenport, IA, Matt Rebro brings 20+ years of industry experience and relationships to the team. He is a key contributing member to Russell’s Business Development outreach efforts. Matt’s focus is to help grow the Russell brand with targeted individuals and firms and to support his Russell team members to ensure existing client relationships are maximized to their fullest potential. As a native eastern-Iowan, Matt has demonstrated a commitment to supporting communities over the last two decades via personal and firm support of organizations such as Junior Achievement, Big Brothers Big Sisters, Iowa Association of Business & Industry and the Quad Cities Chamber of Commerce Workforce Coalition.
See stories by Matt Rebro
Matt Blaylock
Matt Blaylock is the co-host of A Real Piece of Work and founder of Cold Penny Marketing, a marketing agency focused on connecting brands with charitable causes and building brand loyalty.
See stories by Matt Blaylock