© 2024 WVIK
Listen at 90.3 FM and 98.3 FM in the Quad Cities, 95.9 FM in Dubuque, or on the WVIK app!
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Visit Quad Cities Unveils New Strategic Plan

Visit Quad Cities

After lots of research, Visit Quad Cities is ready to implement its new Destination Vision and Strategic Plan. The agency hired Resonance Consultancy to produce the 86-page final report. 

Credit submitted / Visit Quad Cities
Visit Quad Cities
A page from the strategic plan

President and CEO, Dave Herrell, says it's focused on eight main goals: brand identifcation, growth, visitor experience, economic impact, investment, collaboration, quality of life, and sustainability. 

One focus of the plan is what Herrell calls, "Destination Stewardship," to maintain the cultural, environmental, economic, and aesthetic integrity of the Quad Cities. That means the plan must foster equity, diversity, and inclusion. 

Credit Visit Quad Cities
Visit Quad Cities
Screenshot from a page of the Visit Quad Cities new strategic plan

An example is the Putnam's recent exhibit, "Race: Are We That Different" which got people talking.

But Herrell says now it's time for action, to push the envelope to grow and improve and make sure everyone benefits from Quad Cities tourism. 

To start implementing the new strategic plan, Visit Quad Cities is asking for feedback and help.

The plan and more information are online HERE.

Officially, Michelle's title for 28 years was WVIK News Editor. She did everything there is to do in the newsroom and whatever was needed around the radio station. She also served as Acting News Director from September 2023 - January 2024.
Related Content