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Economy

More Sports Tourism Could Help the QC

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Missouri Valley Conference
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The local economy would get a big boost if the Quad Cities could find a way to host more sports events. Wednesday a national consultant presented its recommendations to help make this a "regional sports tourism market."

Visit Quad Cities President and CEO Dave Herrell says the Huddle Up Group spent several months here, studying facilities and interviewing local leaders. And a key suggestion is to come up with better ways to "sell" it to local residents.

"Not a lot of people understand its value and its importance from an economic development perspective. So we've got to figure out a way to tell that story more effectively."

The consultant also recommends studying all the possible sports facilities and venues in the Quad Cities, and come up with a regional plan to use in marketing them to event planners. 

Herrell says as Visit Quad Cities worked on a new strategic plan, sports tourism was often mentioned as an important way to boost the economy.