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Record-Breaking Tourism in Illinois

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WVIK Staff
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More tourists visited Illinois last year than ever before. Today, the Illinois Office of Tourism announced the fourth consecutive year of record-breaking tourism in the state, at the John Deere Pavilion in Moline. 
Director Cory Jobe says 109 million people visited Illinois in 2014, a 3.5 percent increase from the previous year. And, that generated more than 36-billion-dollars in revenue.
In Rock Island County, visitors spent more than 215-million-dollars last year, an increase of point-4 percent. That money supported over 16-hundred jobs in the Quad Cities.


But, Jobe couldn't celebrate the growth without addressing what he calls, "the elephant in the room," or the uncertainty with the state budget. 

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He knows there are challenges in the future.

Jobe says the increase in tourism is a result of a stronger online marketing effort, that focuses on emotion and unique experiences.  


Jobe also announced two new marketing efforts to continue growing tourism in the state. One is a new bi-annual leisure travel magazine, called "Enjoy." The second is a series of videos that will contribute to a larger documentary, called "Illinois Made." It will feature artisans, inventors, and performers working in Illinois.