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Government

Trash Lid Ads Go Citywide in Moline

mol_newtrash_lid.jpg
National Cart Marketing
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A one year experiment in Moline has been so successful, it's going to expand city wide. This week, a Michigan company, National Cart Marketing, began installing new lids on garbage carts so they can be used for advertising.

Municipal Services General Manager, Doug House, says the five year contract with the company will pay Moline 80,000 dollars a year.
By the end of the week, new lids will be installed on more than 15,000 carts in Moline. One change from the pilot program is a new design for the lids.

moline_garbage_lid.jpg
Credit National Cart Marketing
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The first design - used during the pilot program.

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On new lids, ads only visible to person using the cart.

House says the advertising for the Moline trash carts will be ready in a couple of weeks.

In 2006, the city's garbage trucks began carrying ads for Mediacom, earning about 40,000 dollars a year for the sanitation fund.