John Deere is making changes to meet customer needs and do it faster.
Michelle O'Neill reports today, the company announced it's re-structuring and implementing a new operating model.
Jen Hartmann, Director of Strategic Public Relations, says it's been eleven years since the last global restructuring.
The new model is called, the Deere Smart Industrial strategy.
For the Agriculture and Turf Division, Hartmann says Deere teams will use different approaches to serving customers with large-scale farms in North and South America, plus Australia, compared to mid-size and small growers and producers around the world.
The restructuring includes expanding the role of the Deere Intelligent Solutions Group since technology is the key to improving customer service.
Deere plans to invest in research and development of new technologies.
And Hartmann says the company's smart, connected machines will help customers save money, increase productivity, and ultimately make more money.
Below is a screenshot from the Deere investor relations web page. The graphic shows the company's previous global operating strategy.
