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Technology Integration Big Key to Deere Restructuring

Michelle O'Neill
A combine is parked in front of the John Deere Harvester Works in East Moline on June 1, 2017.

John Deere is making changes to meet customer needs and do it faster.

Michelle O'Neill reports today, the company announced it's re-structuring and implementing a new operating model. 

Credit submitted / Deere & Company
Deere & Company
Jen Hartmann, Director of Strategic Public Relations for Deere & Co.

Jen Hartmann, Director of Strategic Public Relations, says it's been eleven years since the last global restructuring.

The new model is called, the Deere Smart Industrial strategy.

For the Agriculture and Turf Division, Hartmann says Deere teams will use different approaches to serving customers with large-scale farms in North and South America, plus Australia, compared to mid-size and small growers and producers around the world.

The restructuring includes expanding the role of the Deere Intelligent Solutions Group since technology is the key to improving customer service. 

Deere plans to invest in research and development of new technologies.

And Hartmann says the company's smart, connected machines will help customers save money, increase productivity, and ultimately make more money.

Credit https://tinyurl.com/yb83s3rg / Deere & Company
Deere & Company
Screenshot of a slide from the Deere & Co. earnings presentation on May 22, 2020.

Below is a screenshot from the Deere investor relations web page. The graphic shows the company's previous global operating strategy.   

Credit https://s22.q4cdn.com/253594569/files/doc_presentations/2018/12/Strategy-Presentation_-Dec18-Final.pdf / Deere & Company
Deere & Company
This graphic showing the previous company strategy is from a Dec. 2018 presentation (page 5) posted on the Deere website.

Officially, Michelle's title for 28 years was WVIK News Editor. She did everything there is to do in the newsroom and whatever was needed around the radio station. She also served as Acting News Director from September 2023 - January 2024.
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