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TV Ad Campaign to Attract Tourists to QC

Quad Cities Convention & Visitors Bureau

The Quad Cities' most famous sites are now appearing on TV screens across Illinois. This month, the Quad Cities Convention & Visitors Bureau launched three new commercials to attract more tourists.

Bureau spokeswoman, Charlotte Morrison, says the 30-second spots took four months to produce, with help from MotionSix Creative, a production company in East Moline. The commercials target baby boomers, millennials, and families. And feature local residents and historic landmarks. 

"There's so much to cover about this area, you can't put everything in a spot. You have microbreweries that are in it. There's live music at the River Music Experience. Great shots of the river. Just general people having fun in the area," she says.

The spots are airing on tv stations in Chicago, Peoria, Cedar Rapids, and Rockford; plus web streaming sites such as Hulu and Pandora.  It's part of a branding campaign the convention & visitors bureau launched last September. Morrison says the tagline, "Marvels on the Mississippi," has been successful so far. 

"Our website visitation increased by 80,000. That's huge. We also surpassed over 30,000 likes on our Facebook page. We're seeing in an increase in visitation and visitor expenditures and we really think that's to this ramped up marketing effort."

You can view the spots on the Quad Cities Convention & Visitors Bureau website or on its Facebook page. 

Renata Sago is WMFE's general assignment reporter and occasional Morning Edition anchor. She covers everything from major political campaigns and unemployment to civil rights legislation and the performing arts for WMFE and NPR.