Thursday officials of the civic center and Vibrant, a Moline-based financial services company, made the announcement.
Vibrant President and CEO Matt McCombs calls the ten year deal an investment in the community.
"The opportunity to be the first local business that's actually sponsoring The Mark and having the naming rights is something that's exciting. We're a vested partner moreso than I think anyone else has in the past. This is a place where our employees and our members are here on a weekly basis to enjoy football games and hockey and the shows and concerts."
McCombs remembers coming the arena as a child, and wanted to use the new name to recognize its history. When it first opened in 1993, it was known as The Mark of the Quad Cities.
Executive Director Scott Mullen says the partnership with Vibrant will be more than just a new name on the outside, it's going to change the inside too.
"People still come in here and think the building is only a few years old. We've been able to keep it up good, and now we're going to make it even better and update it and get some new color schemes and some new bells and whistles that are going to be very cool and great for our guests to enjoy while they're here."
McCombs says Vibrant will pay four million dollars for the naming rights, and may also provide additional services and investment for the facility.
After fourteen years as The Mark of the Quad Cities, it became the IWireless Center in 2007, then the TaxSlayer Center in 2017. The first event under the new name will be a concert on September 6th by Styx, REO Speedwagon, and Loverboy.
