SPRINGFIELD — Gov. JB Pritzker began his third campaign for governor on Thursday, but much of the buzz around his 2026 campaign announcement focused on 2028.
Pritzker made four stops around the state to launch his campaign, fielding questions about any future interest in the presidency and what is driving him to run for what would be a historic third term. In his final stop in Springfield on Thursday evening, he was toasting personally branded “JBeers” – his own craft beer product he unveiled at least year’s Democratic National Convention – with a group of about 100 people at a small event venue just outside the Capitol and talking about his motivations.
“Every day I’m going to wake up going forward thinking about what I am going to do that’s going to help the people of Illinois,” Pritzker told reporters in Springfield when asked how many years of a third term he would serve. “So that’s the reason I’m running for reelection, it’s why I announced today, it’s what I’m going to do every day going forward no matter what decision I make.”
The 60-year-old Democrat’s national profile has grown significantly over the last year. He was a finalist to be former Vice President Kamala Harris’ running mate last July, and weeks later, introduced himself to the country on the stage of the Democratic National Convention in Chicago. In the months since President Donald Trump took office, Pritzker has emerged as one of his most vocal critics.
At news conferences throughout the state, Pritzker did not directly commit to serving a full four-year term if he is reelected and sidestepped questions about his rumored White House ambitions.
Read more: Pritzker calls for mass mobilization as he grows his national profile
But while staying tight-lipped about what he thinks about his prospects in the 2028 presidential election, he said any decision he makes about his future would be Illinois-centric.
Speculation shows Pritzker ‘capable and competent’
In the meantime, Pritzker said he believed his inclusion in the national conversation is good for Illinois.
“When I ran for governor in the first place in 2017 and 2018, never, never could I have imagined that anybody would talk about me as the potential vice-presidential nominee or as a candidate for president of the United States,” Pritzker said.
While Republicans have frequently criticized the governor for his tendencies to criticize Trump rather than work with him to Illinois’ benefit, the governor spun his rising national profile as a positive.
“Having the state of Illinois’ leaders viewed as capable and competent and potentially able to run the entire country and being talked about in that way, allows us, I think, to get more for the people of Illinois because there’s an understanding that, you know, maybe in Illinois we’re doing the right things,” he said. “Maybe in Illinois we have leaders that can competently execute on what states really need.”
Pritzker said his experience last summer being vetted for the vice presidency has not played any role in the decisions he has made about his political career.
Should Pritzker decide to run for president, an announcement would likely come at some point in 2027 during what would be the first year of his third term if he’s reelected.
Pritzker’s goal: ‘Protect’ Illinois and his legacy
Pritzker said at his announcement Thursday that his goal in 2026 is to preserve his legacy and “protect” the story of Illinois that’s been written under his leadership. Pritzker didn’t outline a bold vision for his third term but rather pledged to build off what he has already accomplished.
Read more: ‘I have work to do,’ Pritzker says in launching third-term reelection bid
He said his third term would focus on grappling with artificial intelligence, addressing the rising cost of living, continued spending on infrastructure and growing the state’s economy.
Pritzker reflected on his decision to seek reelection despite growing challenges facing the state.
“I don’t shy away from a fight, and we’re going to have to protect the people of Illinois,” Pritzker told reporters in Springfield. “And I feel like we’re in a moment when backing away from public service when things are hard doesn’t feel right. So that’s one of the reasons I chose to run for reelection.”
Pritzker was asked whether he would have run had Trump not been elected last year.
“I think I would, but I have to say that in this moment, it feels like walking away is the wrong thing to do given who is in the White House and given how this administration is attacking people all across this country,” Pritzker said.
The governor must also choose a new running mate as Lt. Gov. Juliana Stratton has decided to run for U.S. Senate. Pritzker said he will choose one by the end of July so his campaign can start circulating nominating petitions in early August. Pritzker said in Chicago that he is looking for someone with enough experience to take over as governor if required.
Rep. Jehan Gordon-Booth, D-Peoria, may be an early front-runner for the job. Pritzker specifically referred to Gordon-Booth as qualified at a stop in East Peoria on Thursday when asked about potential running mates, WGLT reported. The assistant House majority leader has been in the General Assembly since 2009.
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