More Sports Tourism Could Help the QC

Dec 11, 2019

one of the major sports events currently being held in the Quad Cities is the Missouri Valley Conference women's basketball tournament.
Credit Missouri Valley Conference

The local economy would get a big boost if the Quad Cities could find a way to host more sports events. Wednesday a national consultant presented its recommendations to help make this a "regional sports tourism market."

Visit Quad Cities President and CEO Dave Herrell says the Huddle Up Group spent several months here, studying facilities and interviewing local leaders. And a key suggestion is to come up with better ways to "sell" it to local residents.

"Not a lot of people understand its value and its importance from an economic development perspective. So we've got to figure out a way to tell that story more effectively."

The consultant also recommends studying all the possible sports facilities and venues in the Quad Cities, and come up with a regional plan to use in marketing them to event planners. 

Herrell says as Visit Quad Cities worked on a new strategic plan, sports tourism was often mentioned as an important way to boost the economy.