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Economy

Deere Posts 2nd Best Annual Earnings

4th Quarter Earnings 2014 Conference Call, slide #34
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Deere & Company

Deere and Company is already prepared for next year's downturn in agricultural markets. That's according to today's earnings report. 

The company says profits for the full year totaled $3.1 billion, which is second only to 2013's record income of $3.5 billion. The company earned $8.63 per share, compared to $9.09 a year ago.

Director of Global Public Relations, Ken Golden, says the numbers represent a significant accomplishment for Deere because the weak conditions in the global farm sector were unexpected a year ago. 
Deere predicts sales of its agriculture and turf machinery will decline 20 percent this year. 

But Golden says the good news is sales in the Construction and Forestry Division jumped 12 percent last year and are expected to increase five percent this year. 

Deere's earnings projection for 2015 is $1.9 billion. That may sound like a big drop from record earnings of $3.5 billion in 2013 and $3.1 billion in 2014. 

KENNETH2.mp3
It's important to point out because decades ago, a downturn like this would have meant we couldn't make money.

Golden says Deere has improved as a business by increasing diversity in its product lines, and reacting much more quickly to market changes. Plus $1.9 billion would be the sixth highest annual income for the company.

Credit Michelle O'Neill / WVIK News
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WVIK News
Sam Allen, Deere & Compnay Chairman & CEO (file)

Chairman and CEO Sam Allen says despite the declines, it was, "another year of solid performance in spite of weaker conditions in the global farm sector." And the decreases were most pronounced in the sale of large farm machinery, including many of Deere's most profitable models. 

Officially, Michelle's title for 28 years was WVIK News Editor. She did everything there is to do in the newsroom and whatever was needed around the radio station. She also served as Acting News Director from September 2023 - January 2024.
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